Apple, dans la ligne de mire de Sony
Par Contributeur - Publié le
The Economist dans un article consacré à l'analyse de la situation de Sony, voit dans Apple un concurrent sérieux pour Sony, en terme de "coolitude", auprès de son public branchouillé.
"Apple is the teacher
To see just how big a challenge this is, consider Apple's iPod. This cleverly designed digital music player, which can hold 4,000 songs, links easily to a computer, and also boasts a calendar and an address book, seems like just the sort of path-breaking gadget that Sony itself should be coming up with. That Apple has come seemingly from nowhere to launch the Walkman of the early 21st century has shaken many Sony executives. As one critic puts it, people walking around with an iPod and an Apple PowerBook look much cooler than those equipped with a Clie and a Vaio notebook. For Sony, that should spell trouble.
That Apple knows a thing or two about design is not news. But one reason for the iPod's success is that Apple, which owns no content businesses, suffers none of Sony's hang-ups about protecting its own digital content. Sony's hang-ups are not imaginary. Piracy is eating into revenues in the music business: global music sales fell by an estimated 9% last year. If networked devices and greater bandwidth eventually do the same to video content, Sony's film business could be among the first to suffer."
Message personnel : My dear Steve, If you don't put quickly on sale the 17" Alu PowerBook, I will have no other choice but to board ton plane with my chaussures explosives! Et en plus, comme je suis généralement malade en avion, je risque de le salir avant de la faire sauter ?
"Apple is the teacher
To see just how big a challenge this is, consider Apple's iPod. This cleverly designed digital music player, which can hold 4,000 songs, links easily to a computer, and also boasts a calendar and an address book, seems like just the sort of path-breaking gadget that Sony itself should be coming up with. That Apple has come seemingly from nowhere to launch the Walkman of the early 21st century has shaken many Sony executives. As one critic puts it, people walking around with an iPod and an Apple PowerBook look much cooler than those equipped with a Clie and a Vaio notebook. For Sony, that should spell trouble.
That Apple knows a thing or two about design is not news. But one reason for the iPod's success is that Apple, which owns no content businesses, suffers none of Sony's hang-ups about protecting its own digital content. Sony's hang-ups are not imaginary. Piracy is eating into revenues in the music business: global music sales fell by an estimated 9% last year. If networked devices and greater bandwidth eventually do the same to video content, Sony's film business could be among the first to suffer."
Message personnel : My dear Steve, If you don't put quickly on sale the 17" Alu PowerBook, I will have no other choice but to board ton plane with my chaussures explosives! Et en plus, comme je suis généralement malade en avion, je risque de le salir avant de la faire sauter ?